News reaches us from Wigan, where council bosses have asked food manufacturer Heinz to print “Made in Wigan, England” on its cans of baked beans in a bid to gain global recognition for the town.Heinz has been making beans at Wigan’s Kitt Green factory for 50 years. But the manufacturer’s cans of beans currently say “Made in Hayes, England”. Councillor David Molyneux, Wigan council’s deputy leader, says that this “doesn’t go down well, we have also got a major production site”.
Wigan’s request has been met with a favourable reaction from Heinz. A spokesman said: "We are considering the move - we know Wigan is the baked bean capital of the world."
But I’m not entirely convinced that different small print on a can of beans will really make a great difference to Wigan’s fortunes. Does it really want to be known as the “baked bean capital of the world”?
The infamous Sue Nelson Affair five years ago suggests not. Nelson, from environmental lobby group Encams, sparked a ridiculous media circus when she told a London conference in 2004 that Wigan was the “arse end of the world”.
But, judging by Wigan’s latest campaign, some of the other comments Nelson made at the 2004 conference would now be welcomed. She described Wigan as the “pie capital” of Britain and added: “The two hubs of employment in Wigan are JJB Sports and the Heinz Alphabetti factory."


